Inside the sector
It started from inside the automotive sector, through an engineering consultancy background focused on improving products, solving real mechanical challenges, and understanding what the market was missing.
Emma Internazionale
An Italian automotive brand built around practical value.
Emma Internazionale is an Italian automotive products brand based in Turin, Italy, founded in 2017.
The brand delivers reliable car care, service, and maintenance solutions developed with Italian engineering standards and European-quality direction.
Our primary partners are wholesalers and importers supplying automotive products across local and international markets.
Emma empowers importers, wholesalers, and distributors with a complete automotive product portfolio, helping them efficiently supply workshops, mechanics, car wash centers, retailers, and other professional automotive businesses.
Emma stands for affordable quality, practical performance, and dependable products made for real automotive needs.
Affordable quality
Practical performance
Dependable products
From the workshop outward
From engineering consultancy to global product brand.
Emma was not created as another automotive label on the shelf.
A clear need
Through years of technical consultation, one clear need became obvious: automotive products that can deliver reliable quality without becoming overpriced or difficult to access.
Product development
This led Emma to move from consultancy into product development and manufacturing, building its own portfolio around Italian engineering direction, practical automotive use, and a value-for-price promise.
The name EMMA
The name Emma reflects the brand’s Italian heritage and its core foundation: Engineering, Mechanics, Maintenance, and Automotive excellence.
Vision, mission & values
A brand made to support long-term automotive partnerships.
Solutions that drive partner growth.
To provide our commercial partners with essential, performance-driven automotive solutions. By balancing affordability with uncompromising reliability, we equip global distributors, retailers, and professional workshops with a competitive, scalable product line that drives their business growth and successfully meets the demands of their local markets.
Partnerships built to endure.
To build enduring, strong partnerships with global importers and automotive businesses by consistently delivering high-quality aftermarket products at competitive prices worldwide.
Four values.
One promise.
Reliability
We build products that professionals and consumers can count on, every single time.
Affordability
We believe high-quality automotive care should be accessible to all markets.
Practicality
We design our products to be highly effective, easy to apply, and directly relevant to workshop needs.
Trust
We operate with integrity, ensuring EMMA is a dependable partner for businesses and a safe choice for vehicle owners.